September 26, 2025

As a coach, my role is simple: to put the pieces of the puzzle in front of you, drawn from my own experiences, and to guide you as you learn how to place them together.

The real work—fitting those pieces into your own life, training, and performance—belongs to you.

In Lessons 1 and 2, we explored the 4 levers of peak performance for athletes and for coaches. But here’s the truth: none of those levers matter unless you believe you already are the athlete you’re working so hard to become.

Peak performance isn’t only about skills and drills. It’s about who you believe you are— the champion you want to be, right now.

Everything you need to grow into a world-class athlete is already in you. Like a seed, it only needs to be nurtured, practiced, and lived out until it blossoms into its fullest form.

This isn’t magic. It’s identity alignment—the practice of reminding yourself, in mind and body, who you are in this moment. Because what you train isn’t just your body. It’s the story you tell yourself—the identity that shapes how you move, react, and endure.

The Power of Identity Alignment

Sports psychologists have long pointed out that our beliefs about who we are drive our performance. Dr. James Clear, author of Atomic Habits, explains: “True behaviour change is identity change. The goal is not to read a book, but to become a reader. Not to run a marathon, but to become a runner.”

For athletes, this means shifting from “I want to be a champion someday” to “I already carry myself as a champion now.” The way you breathe, the way you walk into the dojo, the way you bow before entering the ring—all of it reflects the story you believe about yourself.

A Coachable Moment

I’ve seen it countless times: an athlete walks into a match with shoulders low, eyes down, already doubting themselves. They have the training, the fitness, the preparation—but their identity is off balance.

The turnaround doesn’t come from another technique correction. It comes when they remember who they are. Shoulders back. Breath steady. Eyes alive. That single shift—stepping into their champion identity—changes everything.

Imagination as a Training Ground

Identity alignment begins in the imagination. When you close your eyes and see yourself as a champion, you’re not “just daydreaming.” Neuroscientists like Dr. Srini Pillay (author of Your Brain and Business) note that visualisation activates many of the same neural pathways as physical practice.

In simple terms: your brain doesn’t fully distinguish between what you vividly imagine and what you physically do.

So when you see yourself as a champion—feeling the confidence, hearing the crowd, moving with precision—you’re rehearsing that identity. And the more you rehearse, the easier it becomes to live it when the moment arrives.

A Practice for All Athletes

Get quiet. Close your eyes. Breathe. Step into your imagination, and see yourself as a champion. Feel what it’s like. Experience it fully.

When you open your eyes, carry yourself as that champion—even if only for a few minutes. Over time, those minutes grow into hours, then days. Eventually, your inner world becomes your outer world.

For younger athletes, this often comes naturally. Imagination is still strong. My challenge to you: treat it like a superpower. Step into your favourite game, but instead of a character on the screen, see yourself—living, moving, fighting, and winning as the hero.

A Note for Parents and Families

If you see your athlete sitting quietly before class, don’t assume they’re daydreaming. They might be training their inner world. Support it. That inner work is part of their growth, as important as any push-up or kata.

Why This Matters

The medals will come. But the deeper prize is self-mastery. The moment you carry yourself as the champion you already are—in training, in competition, and in life—you unlock not only performance, but confidence that lasts far beyond the dojo.

Staying in the Identity

Of course, identity alignment doesn’t mean you’ll never feel doubt, nerves, or fatigue. It means you learn to return to your champion identity when those moments come.

  • Distraction creeps in? Get quiet, breathe, and reset.
  • Nerves rise before a match? Remind yourself: “I’ve already trained this version of me. I know who I am.”
  • Fatigue hits in training? Carry yourself like the athlete who endures, not the one who gives in.

This is how your inner world becomes your outer world: through practice, through alignment, and through choosing again and again to live the story of your champion self.

Conclusion

Peak performance is not just about technique or conditioning—it’s about identity alignment. Mind, body, emotions, and energy all fall into place when you decide to carry yourself as the champion you already are.

Remember: everything you think you need to become world-class is already in you. Your job is to remember it, live it, and be it now.

To my younger self: Don’t wait for the medal to give you permission. Walk like a champion, breathe like a champion, train like a champion. That’s how you become one.

To our athletes today: Close your eyes. See it. Feel it. Then rise and live it out. One day, the world will see what you’ve known all along.

Download the Champion Within Cheat Sheet

To make this lesson practical, I’ve created a one-page “Champion Within Cheat Sheet.” It gives athletes a simple set of reminders and exercises to connect with their champion identity — before, during, and after training or competition.

Note: This sheet is just a starting point. Identity work is never one-size-fits-all. Every athlete’s inner world is different, and over time you’ll develop your own ways to connect, reset, and carry yourself as a champion. Think of this as planting seeds — refine and grow it into your own version as you gain experience.

About the author 

Sandra Phillips

Sandra Phillips
Chito-Ryu Karate-Do: 5th Dan, Renshi (Master Instructor) & Kobujutsu 3rd Dan

Sandra is passionate about living her best life and helping people like you live their best lives. No matter what you may be going through, know that your best days are ahead of you. Choose to challenge yourself to do something today that is important to you (no matter how small it may seem) and create ‘practices’ that help you live your best life.

Be Great, Be YOU! Let’s Grow!!

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